Facing Challenges on Demand Forecasting: Dealing With Short Data in the Petrochemical Industry by Pinheiro MAP in Juniper Publishers in Recent Advances in Petrochemical Science
This article aims to verify how a fuels distributor industry operates and plans forecast demand for gasoline and diesel, which are responsible for most of the operating losses. Through a case study, the findings suggest that the company has a shortage in this process, considering that does not use mathematical models and methods or specific systems in the industry to make decisions, based only on the opinion and advice of managers. The research results has shown that the application of known techniques of forecasting can bring some advantage to the organization, understanding that only knowledge and professional experience are factors that should not be worked out in a standardized manner. Its association with mathematical models and methods can improve the company's result.
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