Hedonic/Utilitarian Cool Attitudes: A Comparison of Young Female and Male Consumers - Juniper Publishers

Hedonic/Utilitarian Cool Attitudes: A Comparison of Young Female and Male Consumers in Juniper in Current Trends in Fashion Technology & Textile Engineering

Young consumers are considered fashion innovators because they tend to accept, adopt, and use new products more frequently than any other consumer group. Young consumers are appealing to commercial apparel marketers because their purchasing power has increased over the years and their buying behavior can influence the acceptance or rejection/avoidance of new products within a few months after they are introduced to the marketplace [1]. Apparel marketers use the concept of cool as a marketing tool to stimulate young consumers to purchase. A cool lifestyle reflects consumers’ desire for novelty.

https://juniperpublishers.com/ctftte/pdf/CTFTTE.MS.ID.555551.pdf

https://juniperpublishers.com/ctftte/CTFTTE.MS.ID.555551.php

A Comparative Study of Disposable Agriculture Coveralls Based on Wearer Trials- Juniper Publishers

A Comparative Study of Disposable Agriculture Coveralls Based on Wearer Trials (CTFTTE) - Juniper Publishers

A Comparative Study of Disposable Agriculture Coveralls Based on Wearer Trials by Susan Ashdown and Jintu Fan in Juniper Publishers in CTFTTE

Abstract:
Agricultural workers require work wear that fits well and is comfortable, durable, and protects from hazardous substances encountered in the work place. In order to understand how garment style and design details affect fitting, mobility, durability and protection, three styles of disposable agricultural coveralls are compared through wearer trials. They include a traditional disposable coverall from the market (Labeled as “B”), a modified coverall from the same manufacturer with elastic panels in the back (Labeled as “R”) and a design created by the researchers that incorporates pleated sections (Labeled as "P). By analyzing the data of the wearer trials and wearers' feedbacks, it was found that the pleat design in “P” style was the least preferred in terms of fitting as the pleats were opened in stretch movements and present a hindrance due to the fact that they did not lay flat. Instead, users preferred the “R” style as the elastic panels under the arms and at back provides adjustability for fitting. The “R” style also showed the least tear damage in high tear risk areas (i.e. torso, ankle and lower leg), while the “p” style has the higher tear risk in most of sections except the sleeve section. In terms of abrasion resistance, the “B” style is most preferred, followed by the “R” and “P” style. No significant differences were found among the three styles in terms of dirt resistance. While “R” style was the most preferred, future improvement can be made by adding pockets, using larger zipper pulls, removing ankle elastic and adding leg opening zippers, and making adjustable fit at different areas of the body. By analyzing the data of the wearer trials and wearers' feedbacks, in terms of fitting, it was found that the pleat design in “P” style was the least preferred as the pleats were opened in stretch movement, but were perceived as a hindrance due to the fact that the pleats did not lie flat..Instead, users preferred the “R” style for adjustability. In terms of tear resistance, the “R” style is again preferred, showing least tear damage in high tear risk areas (i.e. torso, ankle and lower leg), while the “p” style has the higher tear risk in most of sections except sleeve section. In terms of abrasion resistance, the “B” style is most preferred, followed by the “R” and “P” style. No significant differences were found among the three styles in terms of dirt resistance.

https://juniperpublishers.com/ctftte/CTFTTE.MS.ID.555552.php