JUNIPER PUBLISHERS-Global Journal of Archaeology & Anthropology
Looking for Unique Event Venues: An Opportunity for Industrial Heritage Tourism
Authored by Ainara Rodríguez-Zulaica*
Cities hold yearly thousands of
special events. We consider as such “a unique moment in time celebrated with
ceremony and ritual to satisfy specific needs”. Special events are a high
percentage of the incomes a destination receives from tourism. Events have
become so popular that most companies organize meetings, conferences or
exhibitions as part of their marketing strategies; and this sums up with all
type of cultural and sport events planned throughout the year in most tourist
destinations. Nowadays, one of the biggest demands this industry has, is to
look for venues that are unique, special and authentic. Even though theatres,
exhibition centers, hotels or universities are still the sites that most
organizers use to allocate their events, we must consider that there is a high
demand for new and unusual locations, capable of hosting efficiently a special
event.
This is where our study on Industrial
Heritage Tourism has focused its attention. Most of the cities in European
countries count with industrial buildings that have been abandoned and are
waiting for initiatives that allow them to be rehabilitated and reused with a
new purpose. Our research shows that, in most cases, as part of processes of
urban regeneration, these buildings are being reconverted into multifunctional
cultural spaces, that can be used with different purposes. When so, one of
these purposes is to be venue for special events. This paper summarizes the
results of the research that we are still developing, based in the analysis of
the new uses of industrial heritage sites in Western and Northern European
countries and its impacts according to the 3-bottom line in the destinations
and its inhabitants.
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